ENABLING BETTER BRAND MANAGEMENT
Encept’s Centralization service provides an opportunity for brand owners to drive a strategic shift in the way brand packaging is launched and managed. Particularly for brand owners with multi-product, multi-SKU and multi-market brand portfolios.
By optimizing current design-to-print workflows, leveraging IT and centralizing all implementation through a single process, significant efficiencies can be gained viz packaging launch times, costs and brand standardization.
mars – WORKFLOW & ONLINE ARTWORK APPROVALS
Current design-to-print workflow control is scattered between creative agency, brand and print suppliers. Gaps and overlaps in feedback & information handovers cause rework, errors and expensive delays in artwork approvals.
Encept’s mars workflow & online artwork approvals platform consolidates and streamlines brand packaging implementation within a single workflow –allowing concurrent, collaborative reviews by brand teams and a single consolidated track of changes.
mars – BRAND ASSET MANAGEMENT
A key benefit of Encept’s centralization service is that all your final artworks across product portfolios and SKUs are centrally stored in one digital library – accessible on-demand, anytime, anywhere over the cloud.
mars Brand Asset Management allows brand teams to quickly implement artwork change and release during promotions, to meet regulatory changes or during tactical packaging adaptations. More significantly, centralized assets can reduce lifecycle graphics costs for packaging as re-creation due to non-availability of legacy artworks is avoided.
mars – PACKAGING LIFECYCLE INFORMATION MANAGEMENT
Packaging goes through continuous change across product lifecycles – initial launch to promotional changes to introduction of new SKUs to design refresh…
By centrally maintaining and tracking packaging lifecycle information across product portfolios, Encept can provide central brand guardianship and intelligence to drive knowledgeable implementation decisions that benefit your brands and business.
Need a specialist agency to solve your packaging brand management challenges? Simply get in touch: